Without advertisement

16. Februar 2024 by Muriel Fuhrer

How often do you walk around, see an ad and think: "oh, I should get myself xyz" or even feel like you are "less". Just because the person in the ad is mastering a 5k run, while smiling, still looking perfect, not exhausted at all and holding the perfect digital watch into the camera?

That’s what ads do. They make us feel like we need more, because we are less without. Ads are here to fuel capitalism. To create desires which we wouldn’t have without and without which we would feel much more fulfilled.
The billboards showing us what we all need to buy to be a perfect woman, perfect wife, perfect employee, perfect runner.

What if we would decide to have no ads anymore?

We could go to the city without seeing all the different faces and cars shown to us by some big sized screen. We could watch out of the window, enjoy the birds flying in the sky and would have the chance to finally tune inside to listen to our own needs.

No more temptation through outside desires artificially created through multimillionaire companies.

So let’s work towards a world without ads!